Behind the work

New York Times bestselling visuals

31 March 20264 min read

There is something powerful about seeing your work in print. There is something even more powerful about seeing it in a New York Times bestseller.

Recently I had the privilege of contributing visuals to Main Street Millionaire by Codie Sanchez, a book that went on to earn a spot on the New York Times bestseller list. My role was simple in theory, but meaningful in practice: take Codie's complex ideas and make them clear, visual and memorable.

Because that is what great visuals do. They do not just decorate a page, they enhance it.

Making ideas stick

Codie's work is packed with practical, actionable insight. But like many great ideas, the real challenge is not just understanding them, it is remembering them. That is where my visuals come in.

The goal was not to replicate my usual Wisdom Made Easy style, but to create something bespoke that would fit seamlessly into the tone and feel of the book. Visuals that felt like a natural extension of the ideas, not an afterthought. The kind of visuals that make a reader pause, reflect, think, then go and tell someone else about it.

The Secret Seller Phenomenon illustration
The 100-50-10 to 1 Rule illustration
The Sandwich Method illustration
The 3-9-12 buying framework illustration
The Lindy Effect illustration
The Execution Triangle illustration

The power of collaboration

This project was not a solo effort, and that is what made the experience even more special. As well as Codie, I had the opportunity to work alongside incredibly talented visual thinkers like Hannah Wilson and Ash Lamb. I had known both for a couple of years already, but never had the chance to work with them.

Each of us brought a slightly different perspective, but we all ended up producing visuals in the same style. That is the beauty of collaboration. Bring together people who care about clarity, creativity and communication, and the result is stronger than anything one person could produce alone.

From page to impact

There is something special about knowing that a visual you created is helping thousands, maybe even millions, of readers grasp an idea more quickly and more deeply. That is the real win. Not just being part of a bestselling book, but being part of something that helps ideas land. Knowing my visuals are sat inside homes all around the world is a wild thought.

Want your ideas to go further?

If you are writing a book, you are already doing the hard work: thinking deeply, shaping ideas and putting them into words. But words alone are not always enough.

  • Clarify your message
  • Make your ideas more memorable
  • Help your book stand out in a crowded market

Great ideas deserve to be understood and remembered, and I believe the right visuals can help your book reach its full potential. I would love to help bring your work to life.

Got an idea that deserves to be seen? Let's make it stick.

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